The Greedy Trader Weekly Analysis
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Uptrend Broken Support

Uptrend Broken Support stock alert presents a technical analysis stock market picking technique based on combination of technical indicators, stock trend analysis, trend following indicators and pattern recognition. Stock market alert is a warning signal. Uptrend Broken Support alert is a confirmation that long term uptrend reversal is completed and a new downtrend is establiched.

Unlike other alerts, broken resistance is not a buy/sell signal. It is rather warning signal that trend direction has changed. For entry point it is usually better to wait for pull back and retest of support trendline. This point is considered as a second chance to sell long position (or open short positions) in uptrend reversal.

Uptrend Broken Support

Archive
- 7/17/2026 -
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Ulta Salon, Cosmetics & Fragrance Inc (ULTA) Technical Analysis

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Summary:
Weekly :Broken trend support lineWilliams' Percentage Range and Lane's Stochastic are oversold
Daily :The price has risen above the Parabolic SARPrice is close to the 50 Day Moving Average
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It was a second consecutive positive week for the Ulta Salon, Cosmetics & Fragrance Inc (ULTA). During the week, the ULTA gained 10.37 points, or 2.21%, and closed at 479.57 on Friday, July 17, 2026. Weekly volume was -17% below average.

Long-term trend: [See ULTA long-term trend chart]
A long-term uptrend had started on March 13, 2025 at 309.00 and reached 714.97 on February 18, 2026. ULTA gained -405.97 points, or -131.38%, in 48 weeks. The chart has formed a Broadening Ascending Wedge chart pattern. The uptrend support line (665.37) is broken. A broken support is considered to be a long-term bearish signal. Use the following links to access Trend Support/Resistance Help, or use the Technical Stock Screener to see the list of stocks with broken trend support in a long-term trend.

Medium-term trend: [See ULTA medium-term trend chart]
A medium-term downtrend had started on February 18, 2026 at 714.97 and reached 443.60 on June 30, 2026. ULTA lost 271.37 points, or 37.96%, in 18 weeks. The price is now at the 13.25% retracement level.

Weekly Technical Indicators: [See ULTA weekly technical indicators chart]
Weekly Williams' Percentage Range and Lane's Stochastic are oversold. Use the Technical Stock Screener to see the list of stocks with weekly oversold Williams' Percentage Range and Lane's Stochastic. Oscillators are designed to signal a possible trend reversal. They can act as alerts and should be taken in conjunction with other technical analysis tools. Oscillators can be used to confirm other technical signals. Use the following links to access Lane's Stochastic and Williams' Percentage Range help.

The weekly MACD line is below its signal line since March 6, 2026. This is an indication that the medium-term trend is down. Use the following link to access a MACD help.

Short-term trend: [See ULTA short-term trend chart]
A short-term uptrend had started on July 14, 2026 at 461.08 and reached 492.94 on July 17, 2026. ULTA gained -31.86 points, or -6.91%, in 3 days. The price is now at the 41.96% retracement level.

Daily Technical Indicators: [See ULTA daily technical indicators chart]
Daily technical indicators are neutral.

The daily MACD line is above its signal line since June 22, 2026. This is an indication that the short-term trend is up. The distance between MACD and the signal line is low, but getting bigger. It indicates that the current short-term uptrend is getting stronger.

During the last week, the price has risen above the Parabolic SAR (stop and reversal). A Parabolic SAR below the price is a bullish signal, and it indicates that momentum is likely to remain in the upward direction. A Parabolic SAR is used as a trailing stop loss for long or short positions. It works best during strong trending periods. Use the following links to access Parabolic SAR Help, or use the Technical Stock Screener to see the list of stocks with the Parabolic SAR close to the price level.

Price is close to the 50 Day Moving Average. The moving average crossover signals work better when the stock develops a strong trend, but they are ineffective when the stock is in a trading range. Moving average crossover systems can be effective, but should be used in conjunction with trend patterns, momentum indicators, candlesticks and other aspects of technical analysis. Use the following links to access Moving Average Crossover trading technique, or use the Technical Stock Screener to see the list of stocks with the Moving Average close to the price level.

Daily Oscillators
Description Value Status Divergence Chart
Relative Strength Index (RSI) 45.47
Williams' Percentage Range (W%R) 29.40
Lane's Stochastic (%D-Slow) 71.19
Greed/Fear Indicator (GFI) 62.41
Moving Average Converg./Diverg. (MACD) -5.88
Weekly Oscillators
Description Value Status Divergence Chart
Relative Strength Index (RSI) 42.19
Williams' Percentage Range (W%R) 86.30
Oversold
Lane's Stochastic (%D-Slow) 17.67
Oversold
Greed/Fear Indicator (GFI) 24.02
Moving Average Converg./Diverg. (MACD) -20.44
Trading Signals
Description Value Chart
Upper Bollinger Band 491.96
50 Day Moving Average 481.33
Price 479.57
Daily Stochastic Crossing 478.61
20 Day Moving Average 465.87
Weekly Stochastic Crossing 460.39
Lower Bollinger Band 447.04
Parabolic System 445.15
Sector and Industry
Description Name Rank
Sector Consumer Discretionary 6
Industry Specialty Stores 42
Daily Trend
Description Value
Direction Up
Chart Pattern Uptrend
Low 461.08
Low Date 07/14/2026
High 492.94
High Date 07/17/2026
Weekly Trend
Monthly Trend
Description Value
Direction Up
Chart Pattern Uptrend
Status
Resistance
Support
Low 443.60
Low Date 06/30/2026
High 492.94
High Date 07/17/2026
Description Value
Direction Down
Chart Pattern DownTrend
Status
Resistance
Support
High 578.63
High Date 04/22/2026
Low 443.60
Low Date 06/30/2026
Quarterly Trend
Yearly Trend
Description Value
Direction Down
Chart Pattern DownTrend
Status
Resistance
Support
High 714.97
High Date 02/18/2026
Low 443.60
Low Date 06/30/2026
Description Value
Direction Up
Chart Pattern Broadening Ascending Wedge
Status Broken Support
Resistance 878.33
Support 665.37
Low 309.00
Low Date 03/13/2025
High 714.97
High Date 02/18/2026
Warning: TheGreedyTrader.com presents weekly analysis. Technical indicators and trend parameters are calculated for the close of business day indicated on the top right corner of the screen.