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Internet & Direct Marketing Retail Industry Stocks Technical Analysis - AMZNArchive
- 1/23/2026 -
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Amazon.com (AMZN) Technical Analysis
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| Summary:
| | Weekly : | | Daily :
Move cursor over the icon to see details.
| | It was a first positive week for the Amazon.com (AMZN). During the week, the AMZN climbed 0.04 points, or 0.02%, and closed at 239.16 on Friday, January 23, 2026. Weekly volume was -10% below average.
AMZN is a member of Consumer Discretionary Sector. Consumer Discretionary is the second most overbought sector. Sector/industry rotation is considered a proven strategy to beat the market. Use the following links to find overbought/oversold technical indicators by Sector or by Industry.
 Long-term trend: [See AMZN long-term trend chart]
A long-term uptrend had started on January 6, 2023 at 81.43 and reached 258.60 on November 3, 2025. AMZN gained -177.17 points, or -217.57%, in 147 weeks. The chart has formed a Broadening Ascending Wedge chart pattern. The trend support level is at 197.33 and resistance is at 311.71. A Broadening Ascending Wedge pattern is considered to be a reversal formation. It usually appears in a mature trend, characterized by overbought/oversold long-term and short-term indicators, and often generates divergence on long-term indicators. Use the following link to access a Broadening Ascending Wedge chart pattern help, or use a Technical Stock Screener to see the list of stocks with Broadening Ascending Wedge pattern in a long-term trend.
Medium-term trend: [See AMZN medium-term trend chart]
A medium-term uptrend had started on April 7, 2025 at 161.40 and reached 258.60 on November 3, 2025. AMZN gained -97.20 points, or -60.22%, in 30 weeks. The chart has formed a Broadening Ascending Wedge chart pattern. The trend support level is at 231.58 and resistance is at 286.45. Use the following link to access a Broadening Ascending Wedge chart pattern help, or use a Technical Stock Screener to see the list of stocks with Broadening Ascending Wedge pattern in a medium-term trend.
 Weekly Technical Indicators: [See AMZN weekly technical indicators chart]
Weekly technical indicators are neutral.
The weekly MACD line is above its signal line since January 9, 2026. This is an indication that the medium-term trend is up. The distance between MACD and the signal line is low and getting smaller. It indicates that the current medium-term uptrend is getting weak. Use the following link to access a MACD help.
 Short-term trend: [See AMZN short-term trend chart]
A short-term downtrend had started on January 12, 2026 at 248.94 and reached 226.88 on January 21, 2026. AMZN lost 22.06 points, or 8.86%, in 9 days. The price is now at the 55.67% retracement level.
Daily Technical Indicators: [See AMZN daily technical indicators chart]
Daily technical indicators are neutral.
During the last week, daily MACD line has moved below its signal line. Such crossover is considered a bearish signal.
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| Daily Oscillators |
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| Weekly Oscillators |
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| Trading
Signals |
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| Sector and
Industry |
| Description |
Name |
Rank |
| Sector |
Consumer Discretionary |
8 |
| Industry |
Internet & Direct Marketing Retail |
58 |
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| Daily Trend |
| Description |
Value |
| Direction |
Up |
| Chart Pattern |
Uptrend |
| Low |
226.88 |
| Low Date |
01/21/2026 |
| High |
240.45 |
| High Date |
01/23/2026 |
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| Weekly Trend |
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| Description |
Value |
| Direction |
Down |
| Chart Pattern |
DownTrend |
| Status |
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| Resistance |
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| Support |
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| High |
248.94 |
| High Date |
01/12/2026 |
| Low |
226.88 |
| Low Date |
01/21/2026 |
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| Description |
Value |
| Direction |
Up |
| Chart Pattern |
Rising Channel |
| Status |
Valid |
| Resistance |
251.78 |
| Support |
229.82 |
| Low |
215.18 |
| Low Date |
11/21/2025 |
| High |
248.94 |
| High Date |
01/12/2026 |
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| Quarterly Trend |
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| Description |
Value |
| Direction |
Up |
| Chart Pattern |
Broadening Ascending Wedge |
| Status |
Valid |
| Resistance |
286.45 |
| Support |
231.58 |
| Low |
161.40 |
| Low Date |
04/07/2025 |
| High |
258.60 |
| High Date |
11/03/2025 |
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| Description |
Value |
| Direction |
Up |
| Chart Pattern |
Broadening Ascending Wedge |
| Status |
Valid |
| Resistance |
311.71 |
| Support |
197.33 |
| Low |
81.43 |
| Low Date |
01/06/2023 |
| High |
258.60 |
| High Date |
11/03/2025 |
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