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Internet & Direct Marketing Retail Industry Stocks Technical Analysis - BKNGArchive
- 1/23/2026 -
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Booking Ho (BKNG) Technical Analysis
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| Summary:
| | Weekly : | | Daily :
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| | It was the negative week for the Booking Ho (BKNG). During the week, the BKNG gave back -17.41 points, or -0.34%, and closed at 5098.50 on Friday, January 23, 2026. BKNG was trading at average weekly trading volume.
BKNG is a member of Consumer Discretionary Sector. Consumer Discretionary is the second most overbought sector. Sector/industry rotation is considered a proven strategy to beat the market. Use the following links to find overbought/oversold technical indicators by Sector or by Industry.
 Long-term trend: [See BKNG long-term trend chart]
A long-term uptrend had started on October 13, 2022 at 1616.85 and reached 5839.41 on July 8, 2025. BKNG gained -4222.56 points, or -261.16%, in 142 weeks. The chart has formed a Broadening Ascending Wedge chart pattern. The trend support level is at 4903.57 and resistance is at 6729.33. A Broadening Ascending Wedge pattern is considered to be a reversal formation. It usually appears in a mature trend, characterized by overbought/oversold long-term and short-term indicators, and often generates divergence on long-term indicators. Use the following link to access a Broadening Ascending Wedge chart pattern help, or use a Technical Stock Screener to see the list of stocks with Broadening Ascending Wedge pattern in a long-term trend.
 Medium-term trend: [See BKNG medium-term trend chart]
A medium-term downtrend had started on July 8, 2025 at 5839.41 and reached 4571.12 on November 20, 2025. BKNG lost 1268.29 points, or 21.72%, in 19 weeks. The chart has formed a Broadening Descending Wedge chart pattern. The trend support level is at 4157.58 and resistance is at 5455.67. Use the following link to access a Broadening Descending Wedge chart pattern help, or use a Technical Stock Screener to see the list of stocks with Broadening Descending Wedge pattern in a medium-term trend.
 Weekly Technical Indicators: [See BKNG weekly technical indicators chart]
Weekly technical indicators are neutral. During the last week, weekly Lane's Stochastic signal line (%D) has moved below overbought area. Such crossover is considered a bearish signal. Oscillators are designed to signal a possible trend reversal. They can act as alerts and should be taken in conjunction with other technical analysis tools. Oscillators can be used to confirm other technical signals. Use the following link to access Lane's Stochastic help.
The weekly MACD line is above its signal line since December 26, 2025. The distance between MACD and the signal line is low and getting smaller. Use the following link to access a MACD help.
 Short-term trend: [See BKNG short-term trend chart]
A short-term downtrend had started on December 16, 2025 at 5520.15 and reached 4952.44 on January 20, 2026. BKNG lost 567.71 points, or 10.28%, in 35 days. Price is near the Fibonacci 23.6% retracement level. The Fibonacci retracement level is considered a support/resistance level.
Daily Technical Indicators: [See BKNG daily technical indicators chart]
Daily technical indicators are neutral.
The daily MACD line is below its signal line since December 30, 2025. This is an indication that the short-term trend is down.
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| Daily Oscillators |
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| Weekly Oscillators |
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| Trading
Signals |
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| Sector and
Industry |
| Description |
Name |
Rank |
| Sector |
Consumer Discretionary |
8 |
| Industry |
Internet & Direct Marketing Retail |
58 |
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| Daily Trend |
| Description |
Value |
| Direction |
Down |
| Chart Pattern |
DownTrend |
| High |
5518.84 |
| High Date |
01/09/2026 |
| Low |
4952.44 |
| Low Date |
01/20/2026 |
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| Weekly Trend |
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| Description |
Value |
| Direction |
Down |
| Chart Pattern |
DownTrend |
| Status |
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| Resistance |
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| Support |
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| High |
5520.15 |
| High Date |
12/16/2025 |
| Low |
4952.44 |
| Low Date |
01/20/2026 |
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| Description |
Value |
| Direction |
Up |
| Chart Pattern |
Ascending Triangle |
| Status |
Broken Support |
| Resistance |
5518.10 |
| Support |
5591.42 |
| Low |
4571.12 |
| Low Date |
11/20/2025 |
| High |
5520.15 |
| High Date |
12/16/2025 |
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| Quarterly Trend |
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| Description |
Value |
| Direction |
Down |
| Chart Pattern |
Broadening Descending Wedge |
| Status |
Valid |
| Resistance |
5455.67 |
| Support |
4157.58 |
| High |
5839.41 |
| High Date |
07/08/2025 |
| Low |
4571.12 |
| Low Date |
11/20/2025 |
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| Description |
Value |
| Direction |
Up |
| Chart Pattern |
Broadening Ascending Wedge |
| Status |
Valid |
| Resistance |
6729.33 |
| Support |
4903.57 |
| Low |
1616.85 |
| Low Date |
10/13/2022 |
| High |
5839.41 |
| High Date |
07/08/2025 |
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