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Internet & Direct Marketing Retail Industry Stocks Technical Analysis - BKNGArchive
- 7/31/2026 -
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Booking Ho (BKNG) Technical Analysis
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| Summary:
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| | It was a first positive week for the Booking Ho (BKNG). During the week, the BKNG gained 15.44 points, or 8.70%, and closed at 192.90 on Friday, July 31, 2026. It was the best weekly gain since April 17, 2026. Weekly volume was 177% above average.
BKNG is a member of Consumer Discretionary Sector. Consumer Discretionary is the second most overbought sector. Sector/industry rotation is considered a proven strategy to beat the market. Use the following links to find overbought/oversold technical indicators by Sector or by Industry.
 Long-term trend: [See BKNG long-term trend chart]
A long-term downtrend had started on July 8, 2025 at 5839.41 and reached 150.14 on May 20, 2026. BKNG lost 5689.27 points, or 97.43%, in 45 weeks. Price is near the trend low.
 Medium-term trend: [See BKNG medium-term trend chart]
A medium-term uptrend had started on May 20, 2026 at 150.14 and reached 204.61 on July 29, 2026. BKNG gained -54.47 points, or -36.28%, in 10 weeks. The chart has formed a Rising Channel chart pattern. The trend support level is at 186.57 and resistance is at 203.06. A Rising Channel represents price movement contained between parallel lower (support) and upper (resistance) trend lines. Trading Channeling stocks is one of the most reliable and accurate trading techniques that provide traders with precise entry and exit points as well as stop-losses and take-profit recommendations. Use the following link to access a Rising Channel chart pattern help, or use a Technical Stock Screener to see the list of stocks with Rising Channel pattern in a medium-term trend.
 Weekly Technical Indicators: [See BKNG weekly technical indicators chart]
Weekly Williams' Percentage Range is strongly oversold. Use the Technical Stock Screener to see the list of stocks with weekly strongly oversold Williams' Percentage Range. Oscillators are designed to signal a possible trend reversal. They can act as alerts and should be taken in conjunction with other technical analysis tools. Oscillators can be used to confirm other technical signals. Use the following link to access Williams' Percentage Range help.
The weekly MACD line is above its signal line since July 2, 2026. This is an indication that the medium-term trend is up. The distance between MACD and the signal line is low, but getting bigger. It indicates that the current medium-term uptrend is getting stronger. Use the following link to access a MACD help.
 Short-term trend: [See BKNG short-term trend chart]
A short-term uptrend had started on July 9, 2026 at 170.31 and reached 204.61 on July 29, 2026. BKNG gained -34.30 points, or -20.14%, in 20 days. The chart has formed a Broadening Right-Angled, Ascending Wedge chart pattern. The trend support level is at 171.47 and resistance is at 208.53. A Broadening Ascending Wedge pattern is considered to be a reversal formation. It usually appears in a mature trend, characterized by overbought/oversold long-term and short-term indicators, and often generates divergence on long-term indicators. Use the following link to access a Broadening Right-Angled, Ascending Wedge chart pattern help, or use a Technical Stock Screener to see the list of stocks with Broadening Right-Angled, Ascending Wedge pattern in a short-term trend.
 Daily Technical Indicators: [See BKNG daily technical indicators chart]
Daily Lane's Stochastic is overbought. Use the Technical Stock Screener to see the list of stocks with overbought daily Lane's Stochastic. Use the following link to access Lane's Stochastic help.
The daily MACD line is above its signal line since April 22, 2026. This is an indication that the short-term trend is up. The distance between MACD and the signal line is low, but getting bigger. It indicates that the current short-term uptrend is getting stronger.
During the last week, the price has risen above the Parabolic SAR (stop and reversal). A Parabolic SAR below the price is a bullish signal, and it indicates that momentum is likely to remain in the upward direction. A Parabolic SAR is used as a trailing stop loss for long or short positions. It works best during strong trending periods. Use the following links to access Parabolic SAR Help, or use the Technical Stock Screener to see the list of stocks with the Parabolic SAR close to the price level.
During the last week, the price has moved above the moving average in the center of the Bollinger Bands. The distance between the Bollinger Bands is falling, and it was 16.59% on Friday. It is 93.24% lower than one year average. It indicates the period of low volatility of the stock price. The Bollinger Bands are often used with a non-oscillator indicator like chart patterns or a trendline. The signals are considered more reliable if these indicators confirm the recommendation of the Bollinger Bands. Use the following links to access the Bollinger Bands Help, or use the Technical Stock Screener to see the list of stocks with the price above the Upper Bollinger Band or below the Lower Bollinger Band.
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