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- 2/20/2026 -
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The Hershey Company (HSY) Technical Analysis

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Summary:
Weekly :Overbought sectorWilliams' Percentage Range is overboughtStochastic signal line moved below overbought areaBroken trend resistance lineBroken trend resistance line
Daily :Stochastic signal line moved below overbought areaDaily  MACD line has moved below its signal lineThe price has fallen below the Parabolic SARThe period of high volatility of the stock price
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It was the negative week for the The Hershey Company (HSY). During the week, the HSY gave back -0.81 points, or -0.36%, and closed at 221.77 on Friday, February 20, 2026. Weekly volume was 36% above average.

HSY is a member of Consumer Staples Sector. Consumer Staples is the second most overbought sector. Sector/industry rotation is considered a proven strategy to beat the market. Use the following links to find overbought/oversold technical indicators by Sector or by Industry.

Long-term trend: [See HSY long-term trend chart]
A long-term downtrend had started on May 1, 2023 at 276.88 and reached 140.10 on February 5, 2025. HSY lost 136.78 points, or 49.40%, in 92 weeks. The chart has formed a Falling Wedge chart pattern. The downtrend resistance line (104.01) is broken. A broken support is considered to be a long-term bullish signal. Use the following links to access Trend Support/Resistance Help, or use the Technical Stock Screener to see the list of stocks with broken trend resistance line in a long-term trend.

Medium-term trend: [See HSY medium-term trend chart]
A medium-term uptrend had started on February 5, 2025 at 140.10 and reached 234.87 on February 9, 2026. HSY gained -94.77 points, or -67.64%, in 52 weeks. The chart has formed a Rising Channel chart pattern. The uptrend resistance line (160.47) is broken. Usually a broken resistance is considered to be a long-term bullish signal, although a short-term pull back is possible. Use the following links to access Trend Support/Resistance Help, or use the Technical Stock Screener to see the list of stocks with broken trend resistance line in a medium-term trend.

Weekly Technical Indicators: [See HSY weekly technical indicators chart]
Weekly Williams' Percentage Range is overbought. Use the Technical Stock Screener to see the list of stocks with overbought weekly Williams' Percentage Range. During the last week, weekly Lane's Stochastic signal line (%D) has moved below overbought area. Such crossover is considered a bearish signal. Oscillators are designed to signal a possible trend reversal. They can act as alerts and should be taken in conjunction with other technical analysis tools. Oscillators can be used to confirm other technical signals. Use the following links to access Lane's Stochastic and Williams' Percentage Range help.

The weekly MACD line is above its signal line since January 9, 2026. This is an indication that the medium-term trend is up. The distance between MACD and the signal line is near its high and getting bigger. It indicates that the current medium-term uptrend is strong. Use the following link to access a MACD help.

Short-term trend: [See HSY short-term trend chart]
A short-term uptrend had started on January 8, 2026 at 178.65 and reached 234.87 on February 9, 2026. HSY gained -56.22 points, or -31.47%, in 32 days. The chart has formed a Broadening Ascending Wedge chart pattern. The trend support level is at 203.15 and resistance is at 252.48. A Broadening Ascending Wedge pattern is considered to be a reversal formation. It usually appears in a mature trend, characterized by overbought/oversold long-term and short-term indicators, and often generates divergence on long-term indicators. Use the following link to access a Broadening Ascending Wedge chart pattern help, or use a Technical Stock Screener to see the list of stocks with Broadening Ascending Wedge pattern in a short-term trend.

Daily Technical Indicators: [See HSY daily technical indicators chart]
Daily technical indicators are neutral. During the last week, daily Lane's Stochastic signal line (%D) has moved below overbought area. Such crossover is considered a bearish signal.

During the last week, daily MACD line has moved below its signal line. Such crossover is considered a bearish signal.

During the last week, the price has fallen below the Parabolic SAR (stop and reversal). A Parabolic SAR above the price is a bearish signal, and it indicates that momentum is likely to remain in the downward direction. A Parabolic SAR is used as a trailing stop loss for long or short positions. It works best during strong trending periods. Use the following links to access Parabolic SAR Help, or use the Technical Stock Screener to see the list of stocks with the Parabolic SAR close to the price level.

The distance between the Bollinger Bands is 136.59% higher then one year average. It indicates the period of high volatility of the stock price. The Bollinger Bands are often used with a non-oscillator indicator like chart patterns or a trendline. The signals are considered more reliable if these indicators confirm the recommendation of the Bollinger Bands. Use the following links to access the Bollinger Bands Help, or use the Technical Stock Screener to see the list of stocks with the price above the Upper Bollinger Band or below the Lower Bollinger Band.

Daily Oscillators
Description Value Status Divergence Chart
Relative Strength Index (RSI) 72.81
Williams' Percentage Range (W%R) 30.70
Lane's Stochastic (%D-Slow) 43.92
Greed/Fear Indicator (GFI) 62.02
Moving Average Converg./Diverg. (MACD) 8.71
Weekly Oscillators
Description Value Status Divergence Chart
Relative Strength Index (RSI) 70.99
Williams' Percentage Range (W%R) 19.20
Overbought
Lane's Stochastic (%D-Slow) 79.28
Greed/Fear Indicator (GFI) 74.02
Moving Average Converg./Diverg. (MACD) 4.53
Trading Signals
Description Value Chart
Weekly Trendline Resistance 252.48
Upper Bollinger Band 245.16
Parabolic System 233.90
Weekly Stochastic Crossing 222.91
Price 221.77
Daily Stochastic Crossing 221.47
20 Day Moving Average 211.68
Quarterly Trendline Resistance 207.06
Weekly Trendline Support 203.15
50 Day Moving Average 196.98
Monthly Trendline Resistance 195.69
Monthly Trendline Support 191.65
Lower Bollinger Band 182.01
Sector and Industry
Description Name Rank
Sector Consumer Staples 8
Industry Packaged Foods & Meats 45
Daily Trend
Description Value
Direction Down
Chart Pattern DownTrend
High 234.87
High Date 02/09/2026
Low 214.62
Low Date 02/17/2026
Weekly Trend
Monthly Trend
Description Value
Direction Up
Chart Pattern Broadening Ascending Wedge
Status Valid
Resistance 252.48
Support 203.15
Low 178.65
Low Date 01/08/2026
High 234.87
High Date 02/09/2026
Description Value
Direction Up
Chart Pattern Rising Wedge
Status Broken Resistance
Resistance 195.69
Support 191.65
Low 161.43
Low Date 11/03/2025
High 234.87
High Date 02/09/2026
Quarterly Trend
Yearly Trend
Description Value
Direction Up
Chart Pattern Rising Channel
Status Broken Resistance
Resistance 207.06
Support 160.47
Low 140.10
Low Date 02/05/2025
High 234.87
High Date 02/09/2026
Description Value
Direction Down
Chart Pattern Falling Wedge
Status Broken Resistance
Resistance 101.66
Support 104.01
High 276.88
High Date 05/01/2023
Low 140.10
Low Date 02/05/2025
Warning: TheGreedyTrader.com presents weekly analysis. Technical indicators and trend parameters are calculated for the close of business day indicated on the top right corner of the screen.