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- 5/15/2026 -
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Ulta Salon, Cosmetics & Fragrance Inc (ULTA) Technical Analysis

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Summary:
Weekly :Oversold sectorLane's Stochastic oversoldWilliams' Percentage Range is strongly oversoldBroken trend support line
Daily :Lane's Stochastic oversoldWilliams' Percentage Range is strongly oversoldLane's Stochastic bullish divergence
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It was the negative week for the Ulta Salon, Cosmetics & Fragrance Inc (ULTA). During the week, the ULTA dropped -27.30 points, or -5.23%, and closed at 494.28 on Friday, May 15, 2026. It was the worst weekly loss since March 13, 2026. ULTA was trading at average weekly trading volume.

ULTA is a member of Consumer Discretionary Sector. Consumer Discretionary is the second most oversold sector. Sector/industry rotation is considered a proven strategy to beat the market. Use the following links to find overbought/oversold technical indicators by Sector or by Industry.

Long-term trend: [See ULTA long-term trend chart]
A long-term uptrend had started on March 13, 2025 at 309.00 and reached 714.97 on February 18, 2026. ULTA gained -405.97 points, or -131.38%, in 48 weeks. The chart has formed a Broadening Ascending Wedge chart pattern. The uptrend support line (620.95) is broken. Usually a broken support is considered to be a long-term bearish signal, but since daily indicators are oversold a short-term pull back is possible. ULTA may retest the broken support line. It is considered to be a resistance line now. Use the following links to access Trend Support/Resistance Help, or use the Technical Stock Screener to see the list of stocks with broken trend support in a long-term trend.

Medium-term trend: [See ULTA medium-term trend chart]
A medium-term downtrend had started on February 18, 2026 at 714.97 and reached 487.44 on May 13, 2026. ULTA lost 227.53 points, or 31.82%, in 12 weeks. Price is near the trend low.

Weekly Technical Indicators: [See ULTA weekly technical indicators chart]
Weekly Lane's Stochastic is oversold while Williams' Percentage Range is strongly oversold. Use the Technical Stock Screener to see the list of stocks with oversold weekly Lane's Stochastic or strongly oversold weekly Williams' Percentage Range. Oscillators are designed to signal a possible trend reversal. They can act as alerts and should be taken in conjunction with other technical analysis tools. Oscillators can be used to confirm other technical signals. Use the following links to access Lane's Stochastic and Williams' Percentage Range help.

The weekly MACD line is below its signal line since March 6, 2026. This is an indication that the medium-term trend is down. The distance between MACD and the signal line is relatively high and getting bigger. It indicates that the current medium-term downtrend is strong. Use the following link to access a MACD help.

Short-term trend: [See ULTA short-term trend chart]
A short-term downtrend had started on May 6, 2026 at 543.21 and reached 487.44 on May 13, 2026. ULTA lost 55.77 points, or 10.27%, in 7 days. The price is now at the 12.26% retracement level.

Daily Technical Indicators: [See ULTA daily technical indicators chart]
Daily Lane's Stochastic is oversold while Williams' Percentage Range is strongly oversold. Use the Technical Stock Screener to see the list of stocks with oversold daily Lane's Stochastic or strongly oversold daily Williams' Percentage Range. Daily Lane's Stochastic has bullish divergence. Use the following links to access the Lane's Stochastic help, or use the Technical Stock Screener to see the list of stocks with daily Lane's Stochastic bullish divergence. The divergence between price and indicator is considering one of the most important buy/sell stocks trading signal.

The daily MACD line is below its signal line since May 1, 2026. This is an indication that the short-term trend is down. The distance between MACD and the signal line is low, but getting bigger. It indicates that the current short-term downtrend is getting stronger.

Daily Oscillators
Description Value Status Divergence Chart
Relative Strength Index (RSI) 28.66
Williams' Percentage Range (W%R) 90.60
Strong Oversold
Lane's Stochastic (%D-Slow) 14.58
Oversold Bullish
Greed/Fear Indicator (GFI) 17.56
Oversold
Moving Average Converg./Diverg. (MACD) -10.98
Weekly Oscillators
Description Value Status Divergence Chart
Relative Strength Index (RSI) 20.32
Williams' Percentage Range (W%R) 96.20
Strong Oversold
Lane's Stochastic (%D-Slow) 17.94
Oversold
Greed/Fear Indicator (GFI) 18.09
Oversold
Moving Average Converg./Diverg. (MACD) 7.93
Trading Signals
Description Value Chart
Upper Bollinger Band 571.95
50 Day Moving Average 541.29
20 Day Moving Average 532.12
Parabolic System 522.27
Weekly Stochastic Crossing 503.76
Daily Stochastic Crossing 496.37
Price 494.28
Lower Bollinger Band 475.65
Sector and Industry
Description Name Rank
Sector Consumer Discretionary 2
Industry Specialty Stores 12
Daily Trend
Description Value
Direction Down
Chart Pattern DownTrend
High 543.21
High Date 05/06/2026
Low 487.44
Low Date 05/13/2026
Weekly Trend
Monthly Trend
Description Value
Direction Down
Chart Pattern DownTrend
Status
Resistance
Support
High 543.21
High Date 05/06/2026
Low 487.44
Low Date 05/13/2026
Description Value
Direction Down
Chart Pattern DownTrend
Status
Resistance
Support
High 578.63
High Date 04/22/2026
Low 487.44
Low Date 05/13/2026
Quarterly Trend
Yearly Trend
Description Value
Direction Down
Chart Pattern DownTrend
Status
Resistance
Support
High 714.97
High Date 02/18/2026
Low 487.44
Low Date 05/13/2026
Description Value
Direction Up
Chart Pattern Broadening Ascending Wedge
Status Broken Support
Resistance 811.72
Support 620.95
Low 309.00
Low Date 03/13/2025
High 714.97
High Date 02/18/2026
Warning: TheGreedyTrader.com presents weekly analysis. Technical indicators and trend parameters are calculated for the close of business day indicated on the top right corner of the screen.